Tag: Mobile Strategy
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Feedback Loops: Designing for Behavior Change
Trello’s personal productivity features weren’t driving the behavior change we needed. I led a cross-discipline group to reframe the problem as a systems challenge, and the framework we built became the foundation for discovery and engagement work across the product.
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AKC Competitor : A Mobile App Strategy For The Dog World
In one week, I developed a mobile app strategy for the American Kennel Club to address a decade of declining participation. The result was a focused pitch with a phased roadmap, success metrics, and wireframes that could drive real stakeholder conversation.