Tag: Mobile Strategy
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Feedback Loops: Designing for Behavior Change
Trello’s personal productivity features weren’t moving the needle because we were treating a systems problem like a UI problem. I rallied a cross-discipline group to reframe the problem, and the framework we built reshaped how the whole product approached discovery and engagement.
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AKC Competitor : A Mobile App Strategy For The Dog World
In one week, I developed a mobile app strategy for the American Kennel Club to address a decade of declining participation. The result was a focused pitch with a phased roadmap, success metrics, and wireframes that could drive real stakeholder conversation.