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Trello Inbox : Driving Capture Through Native Mobile Design
I led mobile design for Inbox across a multi-phase rollout, making deliberate platform-specific decisions rather than porting the web experience. Mobile engagement outperformed web — and 40% of all Inbox content is now created on iOS or Android.
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AKC Competitor : A Mobile App Strategy For The Dog World
In one week, I developed a mobile app strategy for the American Kennel Club to address a decade of declining participation. The result was a focused pitch with a phased roadmap, success metrics, and wireframes that could drive real stakeholder conversation.