Lacey Kobriger

Tag: iOS & Android

  • Building a System for Onboarding and Discovery

    Building a System for Onboarding and Discovery

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    I led strategy and design for new user onboarding across mobile, building a framework to drive feature discovery for both new and existing users. By leaning on experimentation to inform our approach, we drove up to a 56% increase in Inbox views across platforms.

  • Driving Capture Through Native Mobile Design

    Driving Capture Through Native Mobile Design

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    I led mobile design for Inbox across a multi-phase rollout, making deliberate platform-specific decisions rather than porting the web experience. As a result, mobile users engaged with Inbox at a higher rate than on web, reflecting how well the platform-specific approach served users’ capture needs.